The dispute on roaming isn’t limited to the EU alone!

Whilst the main focus has been on the European Union to abolish roaming charges and for the UK to decide where it sits on the roaming debate during Brexit negotiations, India is dealing with roaming issues of it’s own.

Airtel has recently come under fire after announcing they would join the fight against roaming. In April of this year (2017), the company vowed to discontinue roaming charges but has continued on with selling roaming plans to both prepaid and postpaid customers. Unfortunately, a spokesperson for Airtel was not willing to comment, only stating that “all tariffs are published transparently on their website”.

Digging a little deeper we discovered that customers will actually be charged as soon as they step out of their circle unless they have already opted out. Newer companies like Reliance Jio have truly thrown a spanner in the works for the more traditional network operators, offering disruptive plans and crippling the revenue stream of those networks.

We are most definitely entering a new age, this involves everything from the way in which we travel, how we stay connected on our travels and our expectations from those providing essential services.